Finding your way at CES

I recently attended the Consumer Electronics Show (CES), and I was in awe of this convention’s sheer size. With 3,600 exhibitors and between 150,000 to 160,000 attendees, I asked myself, how am I going to find my way around? Sure I had a map, but we are talking about 2.2 million net square feet of exhibit space. I downloaded the CES app and found the maps tab. I’m sure you’re thinking, how is it possible that I would have access to GPS, LTE, or Wi-Fi in a building and find the next booth I need to get to? With instructions to turn on Bluetooth it became clear. CES was littered with beacons so the map was fast and accurate. Now, I had no problem finding my way around, but they could have made it so much better. Way-finding would have helped if it was added to the app.  My colleague featured an interesting article on “Engaging Patients with Mobile Way-Finding and Notification.” This article shows how powerful way-finding really is.  For more information on our other solutions, visit us at